ZhicifangResearch-driven intelligent industry services
Zhicifang · IoT Think Tank

Research-driven services
for the intelligent industry

In Chinese, 智 (zhì) means intelligence — the intelligent industry, and the counsel of a think tank; 次方 (cìfāng) means “to the nth power”: exponential growth. Since 2012 we have put industry research at the core of the consulting, media and event services we provide to companies, governments and industrial parks across AIoT and Physical AI.

INTELLIGENCE TO THE NTH POWER

300M+

reads of original articles

30M+

annual average views

3000+

companies across the value chain

1M+

industry professionals reached

500K+

WeChat subscribers & community members

Figures as of 2023

01 · ABOUT

About Zhicifang

Zhicifang (智次方) is a research-driven intelligent-industry services platform. It started in 2012 as IoT Think Tank (物联网智库), with the motto “Lead the rebuilding of the intelligent ecosystem; help companies upgrade and innovate.”

Research by Zhicifang Institute is at the core; IoT Think Tank's website, WeChat account and industry communities are how we reach the market. Together they deliver consulting, media and event services, connecting companies with experts, local governments, industry associations and research institutions.

Zhicifang Institute (ZCF) is an independent research and advisory firm on AIoT and Physical AI, based in Beijing and Singapore.

智次方ZHICIFANG智次方研究院RESEARCH物联网智库MEDIA产业服务SERVICES
02 · MISSION & VISION

Mission · Vision · Values

Mission

Help participants in the intelligent era achieve exponential growth, with a global view

Vision

A respected research-driven intelligent-industry services platform

Values
Client successA spark in our eyesOpen co-creation
03 · RESEARCH

Zhicifang Institute (ZCF)

A trusted friend to companiesExploring the unknownStrategic counsel

Zhicifang Institute follows the industry closely, surveys companies first-hand and maps the real shape of the industry. It publishes industry maps, research reports and white papers, and provides tailored consulting and training to governments, companies, investment funds and industrial parks.

IoTPhysical AIEdge AIIndustrial Internet5GArtificial intelligenceSmart citiesConnected vehicles
Flagship research
Frameworks
04 · SERVICES

Services

Three service lines, driven by research.

Consulting

  • Industry mapsPanoramas of AIoT and its key segments: dynamics, environment and structure
  • Research and data surveysContinuous first-hand surveys of leading companies in China and abroad
  • Corporate consultingStrategy, business planning and market research
  • Government consultingIndustrial planning, industrial-park planning, policy research and frontier studies

Media

  • Content and brand storytellingCase stories, in-depth reports, trend pieces, explainer comics and video scripts
  • Interviews and pressAn editorial team that knows the industry and states a brand's strengths precisely
  • Media placementiot101.com, the IoT Think Tank WeChat account (IoT101), video channels, Weibo and industry communities

Events

  • China AIoT Industry Annual ConferenceHeld in Shenzhen every year-end, 500+ attendees, six editions so far; the panorama maps and the AIoT New Dimension Awards are released there
  • Summits, salons and live streamsIndustry summits of 200–300, closed-door salons under 100, live broadcasts and interviews
  • Custom eventsPlanning, execution and promotion for companies, governments and industry bodies
21

forums

140

speakers

90

booths

3000+

on-site visits

3M+

online views

China AIoT Industry Annual Conference, 2020—2026 cumulative

Selected clients and partners

Companies

China MobileChina TelecomChina UnicomState GridHuaweiAlibaba CloudMicrosoftAmazon Web ServicesFoxconn Industrial InternetSiemensQualcommUNISOCChina Mobile IoTMidea Building TechnologiesTridiumQuectel

Government and industry bodies

Development Research Center of the State CouncilMinistry of Industry and Information TechnologyNational Development and Reform CommissionChina Academy of Information and Communications TechnologyShanghai Municipal Science and Technology CommissionGuizhou Provincial GovernmentZhengzhou Municipal GovernmentWeihai Bureau of Industry and ITGuangzhou Nansha Development ZoneInternet Society of ChinaChinese Institute of ElectronicsChina Institute of Communications
05 · MILESTONES

Milestones

From an industry media brand to a research-driven services platform.

  1. 2012 — 2015

    LaunchIoT Think Tank is founded

    • Built an IoT new-media presence across website, Weibo and WeChat, reaching a million professionals
    • Held dozens of China Smart Home salons and started early industry communities
  2. 2016 — 2018

    DepthThe institute is set up

    • Released the first China IoT Industry Ecosystem Map
    • Published the industry's first in-depth surveys of LPWAN and cellular IoT modules
    • Contributed to industrial planning for MIIT, CAICT and local governments
  3. 2019 — 2021

    EnableAn industry services platform

    • The China AIoT Industry Annual Conference, every year
    • The China AIoT Industry Panorama Map every year; the China 5G Industry Panorama Map from 2021
  4. 2022 — 2025

    ExpandBuilding the AIoT+ ecosystem

    • Tracked how large models, Web3 and DePIN converge with AIoT
    • Went deep into industrial and new-energy verticals
    • Released the AIoT 2.0 CSIV casebook (2024), the China Edge AI Panorama Report and the 2026 China AIoT Industry Panorama Map report (2025)
    • A full-chain service model of research, media and events
  5. 2026 — 2028

    LeapA world-class AIoT industry connector

    • Four research frameworks published in 2026: AIoT Eras, the CSIV panorama methodology, the AIoT Barbell Structure and the AI-to-Physical Measurement Framework
    • Deeper strategic consulting built on proprietary map data
    • Overseas service nodes to help Chinese AIoT companies go global
06 · FOUNDER

Founder

彭
彭昭(物女皇)

Ivy Zhao Peng (彭昭)

Founder of IoT Think Tank · President of Zhicifang Institute (ZCF) · Co-founding Partner of Yunhe Capital

Master's degree in control theory from the Department of Automation, Tsinghua University; CFA charterholder; mobile-IoT expert for MIIT. She founded IoT Think Tank in 2012 and has spent 14 years in China's AIoT industry, investing in more than ten high-tech companies. Initiator of IC Café and Deputy Secretary-General of the Tsinghua Alumni TMT Association. Author of New Thoughts on the Artificial Intelligence of Things, The New Business Opportunities of Digital Economy and 5G, and Industrial Metaverse; she writes the weekly column 物女心经.

Author page and column index (Chinese) → LinkedIn →

07 · HONORS & ECOSYSTEM

Honors and ecosystem

Shenzhen IoT Services AssociationVice-president member
Jiangsu IoT Services AssociationCo-founder
5G Industry Promotion CenterFounder
National Intelligent Manufacturing Development AllianceDeputy secretary-general member
China LoRa Application AllianceMember
IoT Ecosystem Security AllianceCouncil member
Open Link Association (OLA)Council member
IoT Connectivity Alliance (ICA)Senior member
Alliance of Industrial InternetMember
5G Deterministic Networking AllianceEcosystem partner
EDA²Ecosystem partner
Foxconn Industrial InternetEcosystem partner
08 · CONTACT

Contact

Business
WeChat aiot101Note: business + company + name
Research
ivypeng@iot101.comZhicifang Institute (ZCF)
Submissions
WeChat wuweiyan75Note: submission
Community
WeChat iot101aNote: join group
WeChat official account: IoT Think Tank (物联网智库, IoT101) IoT Think Tank on LinkedInZhicifang Institute on LinkedIn